Marketers are often asked to accomplish a variety of tasks. This list provides the tools that marketers need to build their robust toolkit for 2019.

Modern marketing professionals are often expected to fulfill multiple roles. Even though you may specialize in design or paid advertising, it’s likely you may be called upon to be a jack-of-all-trades when the opportunity for an alternate skill set arises. When that situation presents, you might want to be equipped with these top marketing tools.

Marketing tools for graphics and image generators

Whether you are generating imagery for social posts or compiling a visual accompaniment for a blog post, marketers need tools to create appropriate graphics that draw the eye. Try these tools.

  • Canva: Canva offers an intuitive interface for designers and beginners alike. With a variety of images, graphics, shapes, and text tools available, this tool is great for creating all your needed imagery.
  • Design Wizard: Design Wizard also boasts an easy-to-use interface, but has the added capability of video design tools.
  • Snappa: This design tool makes mincemeat of design work and even allows you share your designs directly to social media platforms, such as Facebook and Twitter.
  • Stencil: Stencil promises better social engagement with faster designs. With the ability to put together high-quality images in seconds, marketers can engage and make time for the other tasks on their to-do list.

Marketing tools for SEO

Ask any digital marketer and they will likely tell you that every successful campaign needs to integrate at least the most minimal of SEO best practices. The following tools will help you with your SEO efforts.

  • Google’s Keyword Planner: Google leads the web-browsing realm with such a degree of success that “to Google” has become a verb. You would be remiss if you did not include Google’s keyword tool as part of your marketer’s toolkit. 
  • Moz Pro: This tool is great for SEO keyword analysis, link tracking, and site auditing. Moz also offers the added benefit of helping to narrow in on local search traffic.
  • SEMRush: This trusted tool provides full SEO insight into your paid advertising, organic traffic, social media, and content marketing efforts.
  • Yoast: Yoast is a great tool for simplifying SEO, a skill that is often seen by outsiders as somewhat of a mystic art. This plug-in makes keywords recommendations and analyzes their usage for your WordPress sites and is a great tool for non-specialists who are working to boost their SEO efforts. 

Marketing tools for social platform management

Social media is a necessary part of anyone looking to interact with and consistently engage customers. With so many different platforms, the ability to manage all social content in one platform can be a huge time saver.

  • Agora Pulse: This tool offers flexible scheduling of your social media platforms and a variety of metrics to help analyze the success of those campaigns. 
  • Buffer: Save time with Buffer, a tool that is great for centralizing your content in one place. This tool allows flexible scheduling of social campaigns and visibility into the success of your collaborative social media efforts.
  • Hootsuite: This tried-and-true tool has been a go-to for many marketers. With full visibility of your social media platforms, you can schedule and manage your social presence with ease.

Marketing tools for email marketing

Keeping your brand front of mind usually involves some inbox action. Use these tools to help with your email marketing campaigns.

  • ActiveCampaign: This tool allows you to go beyond email marketing by automating other marketing tasks such as message alignment, automated follow-ups, and sales automation.
  • Mailchimp: Known for its email marketing platform, Mailchimp now offers additional marketing tools, such as landing pages, social integration, digital ads, and more.
  • SendinBlue: This tool was originally designed to offer transactional options via email, but now provides additional tools that make simple work of email automation and e-commerce communications.

Marketing tools for project management

Marketing is made up of the individual projects that build a larger campaign. Try out these project management tools to stay on top of things.

  • Asana: Asana has what you need to assign tasks, manage deadlines, and keep your team focused on the goal. Check out this robust project-management tool and “increase your team’s efficiency by 45%.”
  • Basecamp: Use Basecamp to put to-do lists, messaging, scheduling, and collaboration all in one place and get more done.

Marketing tools for collaborating

Many marketers make use of talent that is outsourced. In that case, good collaboration tools are a must. Try these.

  • G-Suite: The G-Suite offers a simple set of tools to collaborate on projects. Including file storage, spreadsheets, documents, calendars, and much more, G-Suite keeps it all together for you and makes it easy to collect your team’s input.
  • Slack: This great messaging tool allows for real-time chat with anyone who is connected, including threaded conversations and group posting. You can also segment your conversations as needed and share documents at a moment’s notice.

Not sure which tools you need? We can help!